Marketing business partner Italy

Job id: 36937

Job location:

GB Rome, IT

Colt provides network, voice and data centre services to thousands of businesses around the world, allowing them to focus on delivering their business goals instead of the underlying infrastructure.

Short Description

Function: Chief Strategy Office (CSO)

Working pattern: Hybrid set up

Job Location: Milan, Italy

This is a 1 year maternity cover

Why we need this role

Colt is looking for an enthusiastic field marketing expert to join our team. Reporting into the Manager of Business Partner Marketing FRBenelux and South, you will be working in a lively and collaborative global marketing team and supporting our Italy Enterprise and Strategic Alliance sales team. Your primary purpose is to promote and develop marketing activities that help sales create pipeline and close bookings, including account based marketing and event execution. The ideal candidate will love variety and will be a confident communicator and collaborator with experience of working in field sales.

What you will do

Planning: Develop annual marketing plan for Italy Enterprise and Strategic Alliance sales team ensuring alignment to corporate strategy, central marketing and product activity, and regional sales objectives
Stakeholder management: A key function of this role – ability to manage communications and expectations across functions, territories and management levels including (but not exclusive to): Enterprise and Strategic Alliance sales, Central marketing functions, regional marketing leads, & Product marketing
Account Based Marketing: Working with Sales to identify key accounts to acquire, grow, and retain using a mix of marketing tactics across the customer journey.
Events: Identify and arrange sponsorship and execute key industry events and host Colt events in region.
Campaign development and implementation: Integrated approach, leveraging central content and resources, working with Product Marketing, Data Analytics, Brand and Digital, and Content teams to generate regional campaigns
Sales support: ensure they have necessary information to effectively follow up leads and opportunities, including social selling and individual sales campaigns
Budget management: Track and monitor against Italy marketing budget allocation. Raise necessary PRF/PO and reconcile actual spend v budget
Reporting: Provide channel reporting (extract from central reports) and results from activities and adjust activities accordingly

What we're looking for

Typical tasks and responsibilities will include:

• Driving a partnership culture with regions and countries

• Planning and developing annual marketing plan, translating global Marketing and Sales initiatives into regional and local meaningful plans/execution

• Working with Sales to identify key accounts to acquire, grow, and retain using a mix of marketing tactics across the customer journey

• Executing an integrated approach, leveraging central content and resources, working with Product Marketing, Data Analytics, Brand and Digital, and Content teams to generate regional campaigns

• Providing channel reporting and results from activities and adjust activities accordingly

• Identifying and arranging sponsorship and executing industry events and hosting Colt events in region

What we offer you:

Looking to make a mark?

At Colt, you’ll make a difference. Because around here, we empower people. We don’t tell you what to do.

Instead, we employ people we trust, who come together across the globe to create intelligent solutions.

Our global teams are full of ambitious, driven people, all working together towards one shared purpose: to put the power of the digital universe in the hands of our customers wherever, whenever and however they want.

We give our people the opportunity to inspire and lead teams, and work on projects that connect people, cities, businesses, and ideas. We want you to help us change the world, for the better.

Diversity and inclusion

Inclusion and valuing diversity of thought and experience are at the heart of our culture here at Colt. From day one, you’ll be encouraged to be yourself because we believe that’s what helps our people to thrive. We welcome people with diverse backgrounds and experiences, regardless of their gender identity or expression, sexual orientation, race, religion, disability, neurodiversity, age, marital status, pregnancy status, or place of birth.

Most recently we have:

Signed the UN Women Empowerment Principles which guide our Gender Action Plan
Trained 60 (and growing) Colties to be Mental Health First Aiders
Please speak with a member of our recruitment team if you require adjustments to our recruitment process to support you. For more information about our Inclusion and Diversity agenda, visit our DEI pages.

Benefits

Our benefits support you through all parts of life, for both physical and mental health.

Flexible working hours and the option to work from home.
Extensive induction program with experienced mentors and buddies.
Opportunities for further development and educational opportunities.
Global Family Leave Policy.
Employee Assistance Program.
Internal inclusion & diversity employee networks.

A global network

When you join Colt you become part of our global network. We are proud of our colleagues and the stories and experience they bring – take a look at ‘Our People’ site including our Empowered Women in Tech.