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Senior Digital Marketing Manager

Job id:  16474
Job location: 

London, United Kingdom

 

Colt provides network, voice and data centre services to thousands of businesses around the world, allowing them to focus on delivering their business goals instead of the underlying infrastructure. 

 

 

Role Purpose/ Key Accountabilities

 

Colt are looking for a Senior Digital Marketing Manager to join our Brand & Digital team. Reporting into the Global Director of Digital & Brand, you will be focussed on building Colt’s online presence for connectivity services specific to cloud computing. As part of this role you will be responsible for:

 

  • Conducting audience analysis, and gathering insights of cloud connectivity customers and their online behaviours
  • Work closely with our business development team to build co-marketing strategies with our strategic cloud partners
  • Driving the strategy to increase the quality and quantity of traffic to the corporate website through search engine optimisation and PPC
  • Working alongside the social media team to create an organic and paid social media strategy for your target audience including industry specific and cloud specialist outreach
  • Create a cloud connectivity specific keyword strategy and a digital-first approach to content working alongside our internal content team
  • Working with the global campaign manager to create a paid activity approach to reach your target audience with the right content at the right time
  • Supporting Colt’s precision marketing (ABM) strategy by providing specialist knowledge and expertise
  • Liaise with wider functions across our organisation especially sales department to align our digital marketing strategy to maximise the impact to the business
  • Managing relationships with 3rd party agency partners, internal designers and copywriters, with the goal of improving conversion rates and increasing lead generation

 

Experience and Qualifications

 

  • Proven digital marketing experience, with at least 2 years of experience in working with or for a cloud computing services providers such as AWS, Microsoft, Google, Equinix, SAP and Oracle. 
  • Experience of analytics including Google analytics’, paid activity metrics, content performance and lead attribution
  • Knowledge of common marketing technology solutions and products (Hubspot and Wordpress would be an advantage)
  • Project management experience, with an understanding of agile methodologies as well as a high level of organisational skills and a collaborative approach.
  • Fluent in English

 

What we offer:

Colt is a growing business that is investing in its people. We offer skill development, learning pathways and accreditation to help our people perform at their best, regardless of role and location.


In addition to offering competitive salaries and incentive plans, a range of benefits and local rewards packages are offered to staff. Colt recognises the importance of a work life balance.


Some benefit examples are:
•Flexible working and relaxed dress code
•Two days annually to spend on volunteering opportunities
•Access to a virtual business school for on-going learning
•Business mentoring
•Free drinks and fresh fruits

 


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